by Sam Killmeyer Greenwashing, green sheen, or green marketing are marketing ploys designed to get environmentally conscious consumers to purchase a product by creating the impression they are “green” rather than changing their business practices to be more sustainable. (Learn more about greenwashing here: https://www.youtube.com/watch?v=mOpa8kd6fBI) Insidiously, some companies also use greenwashing to conceal or distract from business practices that are actively destroying our planet, poisoning our water supply, and hurting vulnerable populations.

“The greatest danger to our future is apathy.” Jane Goodall On December 26, our oldest active member, Mary Lou Church passed away, peacefully, in her sleep, close to her kids, after a long life of caring. Yes, CARING is what defined her in my eyes (I only knew her for the last six of her 91 years): caring for people, caring for the earth.

Statement from 350 Colorado for Rulemaking Concerning State Greenhouse Gas Emissions delivered to the Air Pollution Control Division on January 16, 2020 By Micah Parkin

• • Hello, my name is Micah Parkin, and I’m the executive director of 350 Colorado. 
  • I’m speaking today on behalf of over 18,000 of our members statewide who are extremely concerned about the climate crisis and as a mother of two daughters, one of whom has developed exercise-induced asthma due to our poor air quality.